SADUOBI
The definition of luxury is evolving, quality and scarcity are no longer enough to justify high prices. Increasingly, buyers are looking for a story and often that story is delivered through craft, rarefied skills, time honoured processes, meticulous attention to detail, and hours invested into every stitch, cut and curve.
This workshop will take a dive into the evolving relationship between crafts and luxury brands. Participants will further learn how to design a unique product, mixing materials and artisans to create high-end objects. At the end of this masterclass participants will have refined their approach to product design for luxury clients.
Workshop leader
Natalia Ortega is a craft expert and designer, who currently works for Loewe and the Loewe Perfums gifting department in Spain. Her teaching process provides exposure to her work with Loewe with a demonstration of objects created and the story behind them.
This workshop is in English